Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.

Scientific Approach: Founded on a deep understanding of hair science, Redken's core philosophy emphasizes the importance of a balanced pH for healthy hair. 

High-Quality Ingredients: Redken products are formulated with high-quality ingredients, including proteins & ceramides to deliver transformative results and promote hair health. 

Innovative Product Lines: Redken offers solutions for a wide range of hair concerns.