K18 was founded by the husband-and-wife entrepreneurial team of Suveen Sahib and Britta Cox.

Suveen Sahib serves as the CEO of the company. They launched K18 in 2020 after a decade of research, which involved collaborating with European bio-engineering scientists to develop the brand's patented K18Peptide™ that repairs hair at a molecular level. Sahib and Cox also previously founded a hair towel brand.

Biology-first haircare uses biotech + biomimetics to unlock new and lasting solutions to solve hair concerns with patented tech, problems that traditional cosmetic chemistry has only covered up.

Using biotech, K18 recreated in the lab exactly what all hair types need to stay soft, strong, and bouncy—nothing more, nothing less—for optimal effectiveness in fewer steps, with fewer ingredients, and in less time. 

With the right technology, everyone can have their healthiest hair.

Nature is the original trendsetter. Biomimetics draws inspiration from naturally occurring solutions and adapts them to address human challenges with biotech.

• Synthetic biology: K18 uses synthetic biology to create its biomimetic peptide, which repairs hair without needing to extract ingredients from sources that could harm animals or the environment.
• Inspired by nature: The ingredients are inspired by natural sources, like a peptide found in fruit flies, but are created sustainably in a lab.
• Vegan and cruelty-free: K18 products are vegan, cruelty-free, and don't use common harsh chemicals like sulfates, parabens, or silicones.